29.08.2014Project Reports

M.A.N.D.U. Lifestyle Workout with mafi Natural Wooden Floors - an interview


Innovative training methods and an extremely customer-oriented concept – that’s M.A.N.D.U the Lifestyle Workout. Or does one not dream of a sustainable training success and with just 15 minutes effort per week? 

“This floor feels just amazing when walking barefoot on it. Many customers work out barefoot or just in socks – that’s why we wanted real wood and not something plasticised.” 

The brand focusses also on natural materials and understands their positive effect on people. We at mafi have been dealing with these issues for years and together we were able to realise, for M.A.N.D.U in Hallein, Austria, a place with ideal training conditions and the highest standards in interior design. 

We have recapped the project in an interview with the CEO Herbert Rettenbacher:
 
mafi: Hello Mr. Rettenbacher, thank you for your time. 
Mr Rettenbacher: Of course, you’re welcome! 

mafi: M.A.N.D.U. - Sounds catchy, but where does the name come from? 
Mr Rettenbacher: "M.A.N.D.U- your Lifestyle Workout" stands for individual and efficient, high-tech full body workout for the figure, the back & power in record time. 

M. Moments 
Every moment is special! Your M.A.N.D.U. Personal Coach helps you to experience a unique workout! 

A. Alive 
Healthy, fit and beautiful. Feel alive and rediscover your body feeling during workouts! 

N. Natural 
Natural and efficient movements using high-tech exercise equipment bring success! 

D. Dimension 
Meet new physical body dimensions and achieve your goals! 

U. Ultimate 
Experience the ultimate lifestyle workout and immerse yourself in the world of M.A.N.D.U! 

"mafi is one of the few producers in the world to produce truly natural and especially open-pored hardwood floors." 

mafi: I see! But what is that special something in your training methods? 
Mr Rettenbacher: The Personal Coach, the innovative EMS technology, as well as body analysis and the unique store architecture allow our customers to achieve their goals. Properly performed exercises are enhanced by electrical muscle stimulation all over the body, so that immediately noticeable effects and incredible results can be achieved with minimal time spent. Your 656 muscles are strengthened to the core and tightened up in deep layers. The body is formed, the spine is stabilised and fat burning activated. 15 minutes per week are all that is required. 

mafi: What was important for you in the interior concept at M.A.N.D.U Hallein? 
Mr Rettenbacher: M.A.N.D.U- your Lifestyle workout is a franchise concept with over 60 stores in Austria and has very strict templates for how a store must look. The Corporate Design Architecture Manual (CDA) is the bible for outfitting the store. With our M.A.N.D.U. in Hallein, we have a great location in a high quality architectural building. For this reason, we also searched for materials which comply with the CDA, but also represent high quality and are completely natural. Thus we came across mafi relatively quickly. 

mafi: A noble parquet floor in a gym is not an everyday occurrence - how did that happen? 
Mr Rettenbacher: That's right. 14 Years ago we already had installed in our house about 250m² of mafi wood parquet floors and that too in wet areas, sauna, gym and where others have had to replace we are still fully satisfied. In our M.A.N.D.U studio, we attach great importance to a healthy natural room climate. We have so-called ‘Stone-Pine fans’ in use, which is "feel-good furniture for a better, more natural and healthy indoor climate", which also optimally complements itself with a natural wooden floor. During training we deliver “Magic Moments” to the customer and in order to achieve that, the architecture with the selected natural materials plays an important part. mafi is one of the few producers in the world to produce truly natural and especially open-pored hardwood floors. This fact in turn plays a key role for us, because the room air is an often underestimated factor in human health - and even more during training. 

mafi: What convinced you to use the mafi Nero Oak? 
Mr Rettenbacher: This floor feels just amazing when walking barefoot on it. Many customers work out barefoot or just in socks – that’s why we wanted real wood and not something plasticised. Then there is the easy care and the hygiene which "open" wood floors bring with them. Water, soap and wipe - that's it. Due to the regenerative capacity of the wood, a mafi floor forgives much of what is done to a floor in a M.A.N.D.U Studio (laughs). Additionally, this floor covers exactly what the franchisee or their CDA expects. 

mafi: How do you, but also the floor, deal with these intense requirements? 
Mr Rettenbacher: We are very satisfied. The care is surprisingly easy and with a natural wooden floor unavoidable signs of wear also belong to it.

Inquiry