17.10.2014Project Reports

mafi.com receives renowned ANNUAL MULTIMEDIA AWARD 2015.

Since April 1st, the new mafi website has been online. Now this online presence has been awarded the ANNUAL MULTIMEDIA AWARD for 2015 in Berlin.

"The competition defines the State of the Art and marks the trends in digital marketing and multimedia design."

Earlier this year we released, together with the elements Agency, our new and more international website on mafi.com. The change from mafi.at to mafi.com was due to the progressive internationalisation of our traditional family business. Meanwhile, the export quota is 75%.

Elements ranked our mafi project in second place at the ANNUAL MULTIMEDIA AWARD 2015 and thus we were awarded silver. The jury has been awarding to selected international top projects since 1996. The jury is composed of the following people:

Michael-A. Konitzer Jury Chairman
Andreas Henkel Project office .HENKELHIEDL, Berlin
Tatjana Henschel Institute of Design, Hamburg
Dirk Kedrowitsch Pixelpark, Hamburg
Lars Wöhning V2A.NET, Essen
Hans Finckh Deutsche Telekom, Bonn
Markus Maczey Plan.Net, Munich
Inga Nandzik STURM and DRANG, Hamburg
Prof. Tanja Diezmann Academy of Art Bremen


The new mafi website has been designed with different objectives. On the one hand an appealing information platform should be created for the classic end-users. The product search and above all the product selection were developed strictly according to our previous customer service experience.

The aim was to break out of our own, subject specific ways of thinking and to choose a neutral point of view. On mafi.com the individually correct product can be selected based on products, wood types, colours, names, detail, room images and questions. Using the Mafipedia all customers can gather further information from this extensive glossary.

The second important function of mafi.com represents the servicing of experts. Thus, there is an extensive pool of data sheets and background information on the page. Thanks to the streamlined request system it is even possible to create consultation reports and submit B2B orders. Here all sides benefit from the central data collection and save on the hassle of having to type emails or make phone calls. A specific micro-site was developed especially for architects and designers. We also like to present the jointly realised projects as well as the creative minds behind such realisations. Therefore, the micro-site pages show information on the architects as well as the completed mafi projects.

In addition, the employees also benefit from the constantly up-dated and consistent data pool. Some content was even optimised to enable the giving of quick phone advice. Additionally, the site provides a very quick and easy tool for internal communication.