01.02.2016Project Reports

Internationality and networking - mafi at the Domotex


Visits from over 40 countries, intensive discussions, new partnerships, and happy reunions - that was the Domotex 2016 for mafi.

For us, the especially high degree of internationalisation of trade fair visitors was an important factor in the alignment of our participation.

According to the trade fair, around 45,000 visitors from 100 countries attended the Domotox in Hanover, over four days in January. mafi chose Hall 9 as its location, close to the Innovations@Domotex exhibition and the Wood Flooring Summit. 
 
The proximity to the Innovations section was not randomly chosen, we were also pleased about having two of our products nominated. Carving Club I takes the natural wood floor into the bathroom and that with an exceptional design. The distinctive structure not only provides the exciting pattern, but also gives the floor a non-slip surface, which is essential in wellness areas. The mafi Domino floor stands out thanks to its unique play on colours as a tribute to the natural diversity of wood. Additionally, the practical use as a virtually indestructible grain wood floor found its way into the decision of the independent panel of experts.
 
Objectives and Progress
 
In the course of the exhibition, we had visitors from over 50 different countries around the world. Particularly exciting was the demand for naturalness trend. Regardless of climate zone, cultural background or national parquet industry, we had many intensive and highly interesting discussions on sustainable product design and longevity of natural wood floors. It the end, we look back on meeting a variety of new contacts and also very refreshing meetings with existing partners. At this point, we want to once again thank all of our visitors and hope that you felt comfortable and enjoyed your time with us. 
 
Stand Design
 
A sense of well-being and a little retreat from the hustle and bustle of the trade fair event were also the main objectives of our stand concept. Two separate seating areas provided enough space for in-depth discussions. For us, the focus was clearly on quality and not quantity. In order to provide a good service to all our visitors, we opted for a traditional reception for the initial consultation and making appointments. The entire back wall was installed using the brand new, modular mafi shelf. Individual lights allowed a look at the production of mafi natural wood floors. The stand concept was rounded off with a refrigerator full of Austrian specialities. 

 


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